Description

We're seeking a strategic and results-driven Senior Content Marketing Manager to transform our educational content into a powerful growth engine. You'll leverage our compelling product story, passionate customers, and rich product data to create impactful content that drives engagement and conversion. If you're passionate about content marketing and eager to make a significant impact, we want to hear from you.

Your Mission

• Drive Content Production: Own Appcues' content production engine, ensuring content milestones are delivered on time, within scope, and with exceptional quality.
• Align Content with Business Goals: Collaborate with product marketing, product, sales, and CX teams to align content priorities with customer needs and business objectives.
• Content Atomization & Distribution: Lead the content atomization process, transforming big ideas into high-impact touchpoints across various channels (YouTube, LinkedIn, blog, email). Develop and execute distribution strategies to maximize reach, engagement, and conversion.
• Performance Measurement & Optimization: Track and analyze content performance metrics, continuously optimizing for engagement and conversion.
• Team Leadership & Mentorship: Coach and develop junior content team members and freelance contributors as we scale our operation.

What You Bring

• Strategic & Tactical Brilliance: Ability to translate complex product concepts into compelling content narratives.
• Proven SaaS Content Experience: 5+ years of experience managing end-to-end content programs at SaaS startups.
• Modern SEO Understanding: Background in SEO with a focus on contemporary strategies.
• PLG & SLG Experience: Familiarity with both product-led and sales-led growth models and their content implications.
• Content Calendar & Workflow Expertise: Experience building content calendars and managing complex production workflows.
• Technical Concept Translation: Ability to understand and translate complex technical concepts into clear, benefit-focused messaging.
• AI Innovation: Experience integrating AI tools into content workflows to amplify impact.
• Self-Directed & Proactive: Fiercely self-directed approach, taking initiative to pursue opportunities and solve problems.
• Relentless Curiosity: A "why?" and "what if?" mindset, always seeking to uncover compelling angles.
• Sense of Humor: A creative approach to content, avoiding bland, corporate style.