Description

We are searching for a marketing campaign expert with a strong understanding of web3 and DeFi to join our Growth Marketing team.

As a Growth Marketing Manager, you’ll own marketing for Polygon DeFi, driving high-impact campaigns, staying ahead of industry narratives, and identifying strategic growth opportunities. You’ll manage the campaign funnel end-to-end, have a knack for targeting both users and developers, and build a reputation for consistently delivering impactful campaigns.

The ideal candidate isn’t just a DeFi native. They’re DeFi obsessed, a liquidity maxi, and yield scouting wizard. Most importantly, they’re excited about growing a community of power users and developers on a new DeFi-focused chain at the beating heart of the Agglayer.

Your Responsibilities

• Own end-to-end marketing for Polygon DeFi, staying ahead of industry narratives and identifying growth opportunities to build the most impactful marketing funnel in the industry.
• Create growth campaigns and content plans for Polygon DeFi tech, including social, incentivized campaigns, KOLs, and ecosystem announcements, targeting both users and developers.
• Collaborate with a dream team across content, design, social, BD, product, and ecosystem projects to coordinate execution.
• Be data obsessed, using insight to evolve our approach to marketing campaigns and driving continuous improvement week to week.
• Staying ahead of the latest trends and narratives in web3 and DeFi, and translating them into resonant strategies and messages both in marketing and with our ecosystem.
• Work with the other growth brand leads to support growth marketing initiatives for Polygon protocols like the Agglayer and Polygon PoS.

What You'll Need

• Proven experience (3+ years) in brand marketing or go-to-market roles in web3, preferably with a focus on DeFi.
• Deep understanding of DeFi ecosystems and a demonstrated ability to create impactful campaigns that engage DeFi developers and users.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously, and collaborate with cross-functional teams.

Bonus

• Experience managing campaigns, partner marketing, paid acquisition, or brand marketing for web3 protocols or DeFi projects.

Note: If you feel strongly that you have what it takes for this role but don’t check 100% of the boxes—that’s okay—we encourage you to apply anyway and highlight what you can bring to the table.