Description

Join the internal marketing team at WebFX as a Marketing Technology Operations Specialist. This role blends technical expertise with digital marketing fundamentals to optimize our data pipeline, lead flow, and technology infrastructure.

Key Responsibilities

• Manage and optimize our marketing technology stack, including Segment CDP, MixPanel, Salesforce, and lead scoring tools.
• Maintain and enhance high-traffic WordPress properties and hosting environments.
• Fine-tune data pipelines and lead flows to improve marketing effectiveness.
• Implement and troubleshoot analytics tracking and reporting systems.
• Perform web administration and system maintenance tasks.
• Act as a technical "fixer" for the marketing team's technology needs.
• Occasionally work in a PM capacity with our internal developers as needed for larger, more complex projects.

Required Skills & Experience

• 2.5+ years of experience working with similar marketing technology stacks.
• Strong understanding of marketing operations and data management.
• Working knowledge of SEO fundamentals and Google's product suite (GSC, GA4, BigQuery).
• Ability to perform basic JavaScript edits and script implementation on various web properties.
• Experience with automation tools such as Make.com.
• Familiarity with SEO tools (Ahrefs, SEMrush, Screaming Frog).
• Basic understanding of Git/GitHub and understanding of web hosting environments.
• Problem-solving mindset and willingness to learn new technologies.

Bonus Skills

• Experience with CRO tools like Mutiny.
• Data enrichment knowledge (Clearbit or similar).
• Interest in AI pair programming using tools like Cursor.

Note: If you feel strongly that you have what it takes for this role but don’t check 100% of the boxes—that’s okay—we encourage you to apply anyway and highlight what you can bring to the table.