Description

Reporting directly to Thomas, CMO/Co-founder, this is a high-impact, hands-on, and results-driven role where you will be instrumental in driving user acquisition and maximizing ROI within the adult entertainment sector. If you thrive on optimizing campaigns, leveraging data, and building strong relationships in a fast-paced environment, this opportunity is for you.

Key Responsibilities

• Media Buying and Optimization: Strategically plan, execute, and continuously optimize media buying campaigns across a diverse set of channels, including direct buys with publishers and leading adult ad networks such as Exoclick, TrafficJunky, TrafficStars, Adsterra, and others.
• Data-Driven Decision Making: Utilize advanced analytics tools (e.g., Voluum, GA4, internal dashboards) to meticulously monitor ad performance, conduct rigorous A/B tests, and make swift, data-driven decisions to maximize campaign efficiency and return on investment (ROI).
• Automation and Advanced Tools: Implement and leverage cutting-edge automation tools and software to enhance campaign management, streamline operational processes, and drive superior performance.
• Creative Testing and Optimization: Continuously test and optimize ad creatives across all formats, adapting rapidly based on real-time performance metrics and market feedback to combat ad fatigue and improve engagement.
• Partnership Development: Build and nurture strong, long-term relationships with key publishers, ad networks, and other strategic partners to secure favorable ad placements and negotiate optimal terms.
• Market Research and Adaptation: Stay proactively informed on industry trends, emerging opportunities, and critical platform policy changes within the adult digital advertising landscape to quickly adapt strategies and maintain a competitive edge.
• Reporting and Performance Analysis: Generate detailed, insightful performance reports, conduct in-depth analysis of campaign data, and provide actionable insights and recommendations to refine and scale advertising strategies.
• Compliance and Risk Management: Ensure all campaigns strictly comply with platform regulations, industry standards, and legal requirements, proactively managing risks associated with advertising adult content.

Your Qualifications

Hard Skills

• Experience in Adult Industry Media Buying: Minimum of 3 years of dedicated experience in media buying within the adult industry, with a proven track record of success in managing high-volume campaigns on platforms like Exoclick, TrafficJunky, and TrafficStars.
• Analytical Proficiency: Strong analytical skills and hands-on experience with tools like Google Analytics, Voluum, and other industry-specific platforms to effectively monitor, optimize, and report on campaign performance.
• Technical Knowledge: Deep familiarity with various ad formats (e.g., banners, preroll, push traffic, popunders, in-page push, interstitials) and a strong understanding of their strategic application within diverse media buying strategies.
• Negotiation and Relationship Management: Excellent communication and negotiation skills, with a proven ability to secure optimal terms and build strong, long-term partnerships with publishers and networks.
• Creative Optimization: Expertise in testing and optimizing creatives, effectively managing ad fatigue, and seamlessly coordinating with creative teams for efficient content production.
• Adaptability and Agility: Demonstrated ability to quickly adapt strategies in response to changing market conditions, evolving platform regulations, and emerging opportunities.

Soft Skills

• Strong communication & collaborative skills (perfectly fluent in English, both written and verbal).
• Goal-oriented, high ownership, and unwavering commitment to achieving ambitious targets.
• Doer mindset: We are moving fast, and we need people who can find the right balance between rapid execution, strategic planning, and overall campaign strategy.
• Humble: Willing to learn, open to constructive feedback, and committed to continuous improvement.
• #NSFW: You are comfortable building products that are based on uncensored models and content.

Note: If you feel strongly that you have what it takes for this role but don’t check 100% of the boxes—that’s okay—we encourage you to apply anyway and highlight what you can bring to the table.